At Freshteam, measure the effectiveness of your talent acquisition campaigns and job board listing by tracking each step of the candidate's job application flow using your analytics tool such as LinkedIn, Facebook and Indeed.


Steps to install the tracking code in Freshteam 

To get started, create a Facebook pixel code. Read more on this here.


Tracking job listing page loads:


1. Go to Settings and select Career Site in the Job Publishing menu.

2. Scroll down to the bottom of the page and click on Edit Appearance.

3. Go to the Layout tab and scroll to the Head section. 

4. Copy and paste the Facebook Pixel tracking code into the Scripts in the Head body.



You can follow the same process as above once you have the code for LinkedIn insight and indeed tracker.


Track successful job applications and other actions on the job description page:


1. Follow steps 1 and 2 as mentioned above and go to the Pages tab.

2. Select the Job Description details tab and copy and paste the code shown below.



<script>
  window.addEventListener('load', function () {
    // On clicking Apply Now button
    $(".job-details-header .btn-custom").on('click', function () {
      // insert your event tracking code here, example shown with facebook pixel
      fbq('trackCustom', 'ApplyButtonClicked')
    });

    // On clicking Submit Application button
    $('form input[type="submit"]').on('click', function () {
      // insert your event tracking code here, example shown with facebook pixel
      fbq('trackCustom', 'SumbitButtonClicked')
    });

    // On successful Application Submission
    $(document).on('application-submitted', function () {
      // insert your event tracking code here, example shown with facebook pixel
      fbq('track', 'SubmitApplication');
    });
  });
</script>








Note:  LinkedIn, Facebook & Indeed tracking is supported. For installing other tracking codes, please reach us at support@freshteam.com to get started.



If you are using Job Embeds and want to set up tracking, use the following steps: 


  1. Using google tag manager, add a visibility trigger for CSS selector #job_application_status .alert-success you'll want to set the minimum percent visible to 1% and make sure you observe DOM changes
  2. Then you need to create a universal analytics event tag That is set to fire on the visibility trigger
  3. From there, create a google analytics goal to track the event you created in step 2.


What's Next?